Channels and Integration

Want a revenue-maximizing strategy that will allow you to treat each of your donors like the individuals they are?

Our experience proves it — B&A can create a fully integrated, results-driven direct response program that is highly specialized to your unique needs and the needs of your donors!

We know you want your direct response investments to perform at the most measurable level - the bottom line. B&A excels in the three areas that make this possible: increasing the propensity of donors to give, increasing the frequency with which they give, and ensuring that your valuable donors are carefully stewarded throughout the giving relationship.

To accomplish this, B&A evaluates what is already working for you and tests to determine the best new methods of expanding and integrating a variety of channels, such as direct mail, telefundraising, door-to-door, e-philanthropy, etc.

Our overall goal is to achieve vertical integration, moving donors within your existing donor base up the giving pyramid — helping you optimize your fundraising program while minimizing the high costs of acquiring new donors.

Our breadth of industry experience and access to extensive test results from a variety of clients means that B&A can target the right type of donor at the right time with the right message, boosting your retention, reactivation rates, and increasing frequency of giving and gift levels — all designed to raise more money.