Budget Planning

By examining your donors' response history by segment, B&A's budget plans use reliable predictors to produce more accurate predictions of your donors' propensity to give.

And because B&A's dynamic budgeting process is constantly updated through responder files, we provide a timely analysis of your donors' actual behaviour, and update projections accordingly. That means you'll know in advance how your donors are responding against prediction, and have the opportunity to hone strategies and adapt tactics to ensure you get results.

Results

Our in-depth results reporting clearly shows what was budgeted against what actually happened, broken down by numerous segments including the number solicited, how each group performed, response rates, average gift, costs, net revenue, etc. B&A's detailed reports provide far more information than standard reporting and allow for a much deeper level of analysis.

Modelling

Based on your benchmarks and other key industry indicators, modeling allows you to "see" different potential scenarios before they happen. This unique industry approach gives you the opportunity to determine the immediate impact of different "what if" scenarios and how that could affect your Return on Investment (ROI).

Strategic Plans and Audits

Before you can begin implementing cutting-edge direct response strategies, you need a clear picture of where you are today. Through our audit services, B&A can help determine the current state of your donor program as well as identify opportunities and challenges for growth. And, once you've identified your best opportunities, B&A business planning services can help articulate direction, name key strategies, and outline exactly how to tactically meet the goals of your direct response program.