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Analytics - Profilerâ„¢
 

Profiler™

Who are your best donors and prospects? Where do they live? What do they look like and how can you reach more people like them?

B&A's newest analytic service, the Donor Profiler tool was specifically designed to give you these answers, while providing an overview of the demographic characteristics of your donor base.

Making use of the Generation 5 Financial Mosaic clustering system, we work with you to identify which segments you wish to profile. We then compare each segment to the Canadian populace and to your donor base as a whole - providing you with a complete donor profile allowing for better targeted acquisition and conversion.

Key Benefits:

  • The flexibility to model whatever segments are of interest to you.
     
  • Offers clustering matched at the postal code level, the most detailed clustering available in the marketplace.
     
  • Provides an extremely detailed "picture" of your best donors and prospects.
     
To find out what your donors/prospects had for breakfast today, call Peter Blakely at 905-727-6188 x 222 or email info@blakelyassociates.com today.


"Using their in depth knowledge of the fundraising industry, B&A has helped to give us a much clearer understanding of our donor base, enabling us to better target our acquisition and monthly donor conversion program."

- Janice Lanigan, WWF Canada