The Wizard™

Are you considering a major strategic change to your program? Do you really understand your donors' giving patterns? Does your board or management need benchmarks to evaluate your performance? A Wizard analysis will give you the answers to these questions and more.

The Wizard is our core software tool used to evaluate the historical performance of your database, based on the direct response Recency, Frequency and Monetary (RFM) model. Each Wizard analysis assesses your results in new donor development, overall frequency of giving, gift levels, renewals and reactivations, lifetime giving trends and donor lifetime value.

Key Benefits:

• Provides overall strategic direction for your program using benchmarks such as renewal rates, average gift levels, frequency of giving, program growth and many more.
   
• Offers the highest level of detail and analysis available in the not-for-profit industry.
   
• Identifies issues and opportunities, as well as providing you with recommended strategies and tactics to implement within your annual program.
   
• Offers a clear understanding of the past and opens a door to the future.
   

If you're looking to make a major tactical decision in the future, completing a Wizard Analysis is the first step. Call Peter Blakely at 905-727-6188 x 222 or email info@blakelyassociates.com today.