ASCEND™
B&A's exclusive ASCEND service involves analyzing your existing donor database against a number of external data files to identify which of your current donors have the potential to become more engaged with your cause and make larger gifts.
Each donor is assigned a score based on their propensity to become a medium, major, monthly, or planned giving donor in the future. We then work with you to provide the recommended strategies and tactics on how to "operationalize" these scores and move your donors up the giving pyramid.
Key Benefits:
- A flexible, customized and affordable data mining program that can be used by every organization.
- Frequent rescores
- A dynamic solution for organizations who know that they have donors who would be willing to increase their giving to the major or medium gift level or through monthly or planned gifts, but don't know which donors to target, or have the resources needed to move donors to the next giving level.
- Provides recommended strategies and tactics, as well as a stewardship and moves management plan, with ongoing reporting and support.
- Gives you the power of the exclusive Generation5® database in combination with our proprietary modelling and in-depth analysis, allowing you to target individual donors in any given geographical area, down to the postal code level of approximately 40 houses.
To move your donors to the next giving level, call Kimberley Blease at 905-727-6188 x 245 or email info@blakelyassociates.com today.